Jakemann Racing

Buy it privately .com far less known than the two portals we have covered earlier, particularly Tepilo and The Little House Company. But it’s positioned above of the two for the main term private property sales therefore it should be doing some thing proper and it is consequently well worth an Advisory profile.

Record:

Buy it Privately’s relative insufficient exposure is pretty shocking since the site was one of the first of its kind in the uk; considering that it started in 2001, the same year when The Little House Company also started.

Search Engine Rank:

We all know Google is the biggest internet search engine, and that an increasing number of individuals are starting their house search using Google as their primary search engine (or is it just a Google, or maybe it’s a dongle, I get confused .

The biggest term being utilised by these potential buyers (on a volume based average) is houses for sale in my area, where my area is the location in which they want to buy. So, if we wish to increase our chances of selling privately, we want the private sales website we are using to rank in the search results of those terms.

1. London (not in top 50)

2. Bristol (not in top 50)

3. Cardiff (not in top 50)

4. Birmingham (not in top 50)

5. Manchester (not in top 50)

6. Leeds (not in top 50)

7. Newcastle (not in top 50)

8. Belfast (not in top 50)

9. Glasgow (not in top 50)

10. Edinburgh (not in top 50)

General search ranking evaluation: Poor

Growth:

However I can find no mitigating circumstance for Buy it Privately’s lack of appearance in the top 30 results for any of those terms. It is an old domain so that is not an excuse, but the Search Engine Optimisation is poor.

They focused provide web pages that shows regions instead of having both towns and regions. Because of this the website has approximately 1000 pages, which is certainly a lot less than competing sites feature. Going through the wording on the home page, it is optimised to attract sellers, not buyers. This is understandable, as sellers are paying customers, but sellers need buyers.

Reach

I might be wrong, but after extensive searching I have found no accounts for buyitprivately.com on the two major social networking sites, Facebook and Twitter. The 5 million user logged in to Facebook daily is one of the biggest client base that a business can take advantage of and many have already done so.

The only notable partner listed in the site sell page is home.co.uk, a big portal with a reliable performance regarding property related terms. Oodle and Trovit are also in there, and while they have strong traffic figures, their traffic is not dedicated to property.

Total reach score: Reasonable

Worth

We do not have information about the price of the website, so we hope that buyprivately.com can get in touch with us. What I can say is that unless it is very cheap, then it doesn’t look like very good value in my opinion.

General worth rating: Unknown (likely poor).

Now that you know the challenges you face in the current property market, visit the our website and read our expert guide titled: How To Sell Home Privately

Gavin Brazg is editor of TheAdvisory – UK’s largest free resource of free expert advice for UK House sellers.